Marketers
Are you sick of conversion-trashing copy that totally misses the mark?

Tell me if this sounds familiar.
You need a specialist copywriter that gets your niche, gets your products, and gets how words sell online.
But most of the copy you end up with falls flat on its half-baked face or gets caught in an endless cycle of guesswork and revisions.
It’s not just you!
B2B marketing has a copywriting problem

Data shows that up to 60% of commissioned B2B content never sees the light of day. No views, no click, no shares and no leads.
That’s a lot of wasted money and time.
But why is it so hard to get copy that works?


This is going to sound controversial but…
Words don’t make great copy.
Data does!
Sure, you need copy that:
- Demonstrates the value of your product
- Is true to your brand
- And secures its position in the marketplace
But it isn’t all about you.
Average copy describes.
Great copy…
- Speaks your audience’s language
- Gets seen in the SERPs
- And actually sells
So, you need an industry-specialist Copywriter who IS DRIVEN BY DATA, KNOWS SEO AND USES TESTS TO GET RESULTS.
We’re talking strategies that could 3X your campaign ROI
(and when a staggering 78% of businesses are unhappy with their conversion rate, that’s a major win)
I’m a Conversion Copywriter, Content Strategist and Optimisation Specialist working with bold B2B SaaS and marketing brands.
I bring a 10-year background in sales to the table, along with an authoritative voice on SEO and the tools to know when copy hits the mark.
My copy sells!
Why should you believe me? Well…
I’ve spent a decade selling the toughest value proposition around. And when I wasn’t convincing the public to embrace their inner altruist, I was building campaigns, conducting research & graduating from a world top 3 university.
Could we be good together?
What do you think?
Here’s what you can expect from me…
Professionalism
Direction
I raised £2 million for charities before my 25th birthday and graduated in the top 10% from Cambridge University. And I’ve got some kick in me yet.
Research
I don’t do ‘fluff’ and I don’t write ‘thin’. I follow a process, explore all avenues and let the data drive my words.
Conversation
The best copy tells a story, and that story is not mine. It’s yours and your customer’s. I just root it out and bring it into the light.
Conversion Copywriting takes the guesswork out of your messaging. I back up decisions with figures and tests.
No more reckoning.
No more probably’s.
Just numbers you can trust and justify to anyone in your team.
To discuss how Conversion Copywriting could help you achieve sustainable, profitable growth…
Book your short strategy call today.
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Original copy | Edits | SEO / CRO audits
What I do
Landing pages
Lead magnets
Website copy
Sales pages
Email funnels
Case studies
Video scripts
Blogs and articles
Social media ads
Expertise
Conversion Rate Optimisation | Sales funnels | Funnel strategy |A/B split testing | Multivariate testing | Voice-of-Customer research | Customer interviews | Subject expert interviews | Customer surveys | User Testing | Usability testing | Primary source research and verification | Data mining / collection | Data analysis | Data reporting | Keyword research / optimisation | Yoast & SEMRush | USP development | Customer personas | Content auditing for CRO & SEO | Brand Voice Guide development | Wireframing | Analytics | Editing
BOOK YOUR STRATEGY CALL NOW! AND GET 20% OFF ALL PROJECTS BOOKED BEFORE THE 20th DECEMBER
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