Content Managers

You’re too busy for writers who don’t get your game plan

B2B marketing has a copywriting problem

Up to 60% of commissioned B2B content never gets seen. No views, no clicks, no shares and no leads.

Yikes! That’s a lot of wasted money and time.

You shouldn’t have to apologise to the sales team for a lack of MQLs and SQLs when you’re investing so much in content. So, you gotta ask…

Why is it so hard to get writing that works?

Here’s a hint…

Most writers don’t get your strategy, so they can’t write content that supports it.

Not only do you need a copywriter that:

  • Gets your audience
  • Gets your niche
  • Gets your products, and
  • Gets your brand

You also need them to understand what it takes to:

  • Move leads down the sales funnel
  • Rank a post on page 1, and
  • Get multiple assets from a single piece

So, You need an industry specialist copywriter who understands inbound marketing, is driven by research and knows SEO.

We’re talking strategies that could 3X your content ROI.

(and, when almost ¾ of B2B buyers use content to make purchase decisions, the right writer can set your prospecting pipeline on fire)

I’m a Conversion Copywriter, Content Strategist and Optimisation Specialist working with bold B2B SaaS and marketing brands. 

I bring a 10-year background in sales to the table, along with an authoritative voice on SEO and the tools to know when copy hits the mark.

My copy sells!

Why should you believe me? Well…

I’ve spent a decade selling the toughest value proposition around. And, when I wasn’t convincing the public to embrace their inner altruist, I was building campaigns, conducting research & graduating from a world top 3 university.

Could we be good together?

What do you think?

Here’s what you can expect from me…


This isn’t my first rodeo! In my 10-year international fundraising career, I learnt a thing or a thousand about business.


I raised £2 million for charities before my 25th birthday and graduated in the top 10% from Cambridge University. And, I’ve got some kick in me yet.


I don’t do ‘fluff’ and I don’t write ‘thin’. I follow a process, explore all avenues and let data drive my words.


The best content tells a story, but it’s not mine. It’s your brand’s and their customer’s. I just root it out and bring it into the light.

I write data-driven, SEO and marketing focused blogs, articles, pillar pages, lead magnets, video scripts, case studies and more.

To discuss how my words can bring out the best in your content strategy…

Book a short strategy call today.

I worked with Jodie on a blog project for an IT company and she was a joy to work with. Not only is she devoted to her work, but she is also extremely motivated... I believe she'll be a true asset to every project she works on. Highly Recommended!

Shelley Ram

Founder at Attractiveo

I strongly recommend Jodie for all types of copywriting projects. She is a real professional and we are happy to have her.

Faryad Kashef

CEO at Parrot Solutions

Jodie is a great writer. She delivers high quality, well-researched articles, closely follows our briefs, and is always available to make revisions when necessary. She’s one of the most professional freelance writers we have worked with.

Karolina Mikolajczyk

Content Marketing Specialist, Napoleon Cat

Featured in

Original copy | Edits | SEO / CRO audits

What I do

Landing pages

Lead magnets

Website copy

Sales pages

Email funnels

Case studies

Video scripts

Blogs and articles

Social media ads


Conversion Rate Optimisation | Sales funnels | Funnel strategy | A/B split testing | Multivariate testing | Voice-of-Customer research | Customer interviews | Subject expert interviews | Customer surveys | User testing | Usability testing | Primary source research | Data mining/collection | Data analysis | Data reporting | Keyword research/optimisation | Yoast & SEMRush | Content auditing for CRO & SEO | Content repurposing | Content strategy | Brand Voice Guide development | Wireframing | Analytics | Editing









Pin It on Pinterest